brand identity… ocean side
Branding & Web Design That Turn Florida Keys Businesses Into Coastal Icons.
Helping charters, restaurants, and local brands attract more customers, stand out visually, and get booked more often.
Courtney Collins
THE Local Guy is the best listener to your vision and needs. He always nails it to the tiniest detail no matter what crazy idea or image I present. No project is to big or small. He’s remarkable with taking your imagination and transforming it into artwork. Smooth and seamless to work with, timely, conscientious and caring. The Florida Keys are a better place with this original Local Guy!
Amanda Ziegler
I couldn’t be happier with the talent and service that Seth provided. His work is amazing, and he’s quick, thorough, and extremely service oriented about it. 10/10, highly recommend.
J.Morgan Ueberroth
Localguy design is an artist. I came to him with a crummy little design idea and he came back with not only what I asked him for but much much more. He was not only patient with me throughout the entire process but also honest. We ended up going with something much different then what I had thought of originally but with the same idea. this was only because he has a big imagination and his designs are awesome. I am a very indecisive person and with Local Guy Design it was easy. He took all my thoughts and revisions seriously and professionally created a better logo than I could’ve ever Imagined. Ive gotten so much positive feedback from my logo it has actually changed the way I look at my business. He did exactly what I paid him to do, he took my idea and he made it better. Not to mention he also whipped up some very cool business card as well. Please go check it out your self on my insta… @ANHINGA-SUB. Thanks Local guy design!!!
3rd Degree
Logo Designer
Since 1986
Keylax
Local Knowledge Included
Trusted by Florida Keys Businesses
I’m always stoked to collaborate with businesses within our unique island chain and help bring their distinct story and coastal vibe to life. The charm, character, and vibrant community of the Florida Keys make it a beloved home and destination – We honor those characteristics in every logo, shirt graphic and design project we get our salty hands on.
How we can help your island business shine…
From Local Gem to Coastal Icon:
Brands That Stand Out.
It truly all starts with your unique Keys business – that local gem with its distinct personality and expertise. From the seasoned charter captain to the vibrant waterfront restaurant or popular island event, every client has a story begging to become a Coastal Icon. My approach focuses on distilling that unique identity into a powerful logo and a cohesive coastal brand strategy. By building a consistent visual identity across all your platforms – from web design to apparel graphics – we craft the recognition your business deserves, helping you attract new customers, and fostering lasting loyalty that makes your brand truly stand out.
Vision
Coastal businesses honoring the unique characteristics of their community through logos and branding that fits into those special seaside environments.
Mission
To craft thoughtful logo design inspired by the coastal esthetic and molded by the unique personality that lies within each business. Logos that stand out, not stick out.
Ready to Build a Strong Brand?
Whether you’re starting fresh or revamping an established business, let’s connect and chart your course to success.
here are the primary
Services I Provide
Founders Message
My Love Affair With Art, Logo Design & All Things Ocean.
With over 30 years of experience under my belt (childhood creations not included!), I’ve honed my skills in logo design across diverse projects and disciplines. My createve journey has led from boutique design studios to larger ad agencies throughout South Florida, exposing me to everything from niche projects to national advertising campaigns. This extensive experience allows me to bring a wealth of knowledge and a creative eye to every logo I design.
Your Experience + My Expertise
You know how to navigate our surrounding waters and I know how to convey your unique business personality. Let’s launch your brand together.
Stories of Happiness & Success
A few from Keys clients and others over the course of my 20 years being a freelance designer working directly with clients.
"Made the process of rebranding our business very simple.."
I had a fantastic experience using Seth at Local Guy Design. He made the process of rebranding our business ...
"Absolutely out of this world"
I had the opportunity to work with Seth on a project (Geiger Key Marina, RV Park & Fish Camp) and his design was ...
"Professional, Talented and Efficient"
I just went through the concept design to finish process with Seth and couldn't be happier with all of it. He was recommended by ...
"Expert at Design"
These guys are an expert at design, great at giving artistic direction as well as putting that into action! Designed all of our beer brands ...
"Highly Recommended!"
Seth did an amazing job on our rebrand, and he delivered far more than we asked for in a very brief period of time. He's extremely ...
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