brand identity

Reel in More Customers with Epic Logo Design for Your Keys Business.


You have the skills, know the waters like the back of your hand, and offer your own brand of adventure. You have a stellar reputation and your customers walk away happy every time… Now you need to get the word out. First step, a logo that speaks your unique truth. Let’s build your local status into a legendary brand.

Logo Designer

Since 1986

Keylax

Local Knowledge Included

3

Trusted by Florida Keys Businesses

I’m always stoked to collaborate with businesses within our unique island chain and help bring their distinct story to life. The charm and community of our island chain make the Florida Keys a destination for countless visitors. I like to honor those characteristics with every project and welcome you to explore some of my work here.

How can I help you…

Book More, Sell More, Seat More, Appeal to The Right Customers.

It all starts with you. Each business I work with brings its own unique personality. From captain and crew, to chef and servers, to breadth of knowledge and style. Focus on your business’s identity through the lens of your customers is key to finding the voice of your logo and brand. Building that visual identity and keeping it consistent across all platforms and graphics acts as a springboard of recognition and loyal customers.

Vision

Coastal businesses honoring the unique characteristics of their community through logos and branding that fits into those special seaside environments.

Mission

To craft thoughtful logo design inspired by the coastal esthetic and molded by the unique personality that lies within each business. Logos that stand out, not stick out.

Drop Me a Line

Let’s figure out how to Fill Your Calendar.

here are the primary

Services I Provide

Logo Design

A memorable logo sets you apart in a sea of competitors. Let's design an iconic symbol that captures your Keys spirit.

Your Brands Anchor

A memorable logo sets you apart in a sea of competitors. Let's design an iconic symbol that captures your Keys spirit.

Stand Out!

Web Design

Attract more bookings with a website as clear and captivating as the Keys waters your customers seek.

Navigate to Success

Attract more bookings with a website as clear and captivating as the Keys waters your customers seek.

Book More Trips!

Visual Identity

Create a consistent look across your website, boat, and gear. Build trust and attract more customers with a polished brand image.

Consistent Brand Compass

Create a consistent look across your website, boat, and gear. Build trust and attract more customers with a polished brand image.

Get Recognized...

Boat Graphics & Wraps

Practical AND promotional! Graphics that guide customers, protect your investment, and shout your brand name.

Floating Billboards

Practical AND promotional! Graphics that guide customers, protect your investment, and shout your brand name.

Get Noticed!

Branding

You know your business best, but do your customers? Let's craft a brand message that resonates.

Build Your Brand Legacy

You know your business best, but do your customers? Let's craft a brand message that resonates.

Ignite Your Brand!

Merchandise Graphics

Gear your crew (and customers!) love. Custom designs that sell your brand wherever they go.

Shirt Graphics

Gear your crew (and customers!) love. Custom designs that sell your brand wherever they go.

Outfit Your Crew...

Let's Build
Your Brand!
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Your Vision!
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Your Business!

Fully commited or just curious, give me a shout. I’m always interested in meeting business owners… hopefully we can work together.

Founders Message

My Love Affair With Art, Logo Design & All Things Ocean.

With over 30 years of experience under my belt (childhood creations not included!), I’ve honed my skills in logo design across diverse projects and disciplines. My createve journey has led from boutique design studios to larger ad agencies throughout South Florida, exposing me to everything from niche projects to national advertising campaigns. This extensive experience allows me to bring a wealth of knowledge and a creative eye to every logo I design.

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Your Experience + My Expertise

You know how to navigate our surrounding waters and I know how to convey your unique business personality. Let’s launch your brand together.

Testimonials

Stories of Happiness & Success

A few from Keys clients and others over the course of my 20 years being a freelance designer working directly with clients.

Made the process of rebranding our business very simple
"Made the process of rebranding our business very simple.."
I had a fantastic experience using Seth at Local Guy Design. He made the process of rebranding our business ...
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Paulie Marchan
"Made the process of rebranding our business very simple.."
I had a fantastic experience using Seth at Local Guy Design. He made the process of rebranding our business very simple for me. He came up with designs to rebrand our business logos (which are awesome). Then he created our first ever website, for the business. He created options for how we wanted to proceed and he made sure that we had plenty of input as far as content. All in all, a great experience with a very knowledgeable designer and artist. I would highly recommend using Local Guy Design.
Made the process of rebranding our business very simple
Paulie Marchan
Absolutely out of this world

"Absolutely out of this world"

I had the opportunity to work with Seth on a project (Geiger Key Marina, RV Park & Fish Camp) and his design was ...
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Aaron Chachamovits
Park-Web

"Absolutely out of this world"

I had the opportunity to work with Seth on a project (Geiger Key Marina, RV Park & Fish Camp) and his design was absolutely out of this world. Super amazing work, and even more amazing to work with Seth. It was really neat getting a chance to collaborate with a designer outside of our team, get all of the assets we needed to implement the web design, and build out the site within a few days. Seth was very responsive, easy to work with, and able to make design changes on the fly. If there's anyone I'd recommend to design your brand, or website, it's this guy! Thank you again for such a smooth experience -- 10 out 10 recommended!
Absolutely out of this world
Aaron Chachamovits
Park-Web
Brandon Semrinec

"Professional, Talented and Efficient"

I just went through the concept design to finish process with Seth and couldn't be happier with all of it. He was recommended by ...
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Brandon Semrinec
Florida Heritage Woodworking

"Professional, Talented and Efficient"

I just went through the concept design to finish process with Seth and couldn't be happier with all of it. He was recommended by a guy here in Sarasota and that reason was immediately obvious. He accomplished quickly exactly what I wanted, explained, and sent over measurements for. He is professional, talented and efficient. If you need artwork or custom design's done, do yourself a favor and contact him.
Brandon Semrinec
Brandon Semrinec
Florida Heritage Woodworking
Robert Gordash

"Expert at Design"

These guys are an expert at design, great at giving artistic direction as well as putting that into action! Designed all of our beer brands ...
Read More
Robert Gordash

"Expert at Design"

These guys are an expert at design, great at giving artistic direction as well as putting that into action! Designed all of our beer brands and wouldn't use anyone else!
Robert Gordash
Robert Gordash
Weston Tech

"Highly Recommended!"

Seth did an amazing job on our rebrand, and he delivered far more than we asked for in a very brief period of time. He's extremely ...
Read More
Weston Williams
Weston Technologies

"Highly Recommended!"

Seth did an amazing job on our rebrand, and he delivered far more than we asked for in a very brief period of time. He's extremely professional, talented, and responsive. Highly recommended!
Weston Tech
Weston Williams
Weston Technologies

PORTFOLIO

Some Recent Work