About me
about me
30+ Years of Experience Designing Logos
With over 30 years of experience under my belt, I’ve honed my skills in logo design across diverse projects and disciplines. My creative journey has led from boutique design studios to larger ad agencies throughout South Florida, exposing me to everything from niche projects to national advertising campaigns. This extensive experience allows me to bring a wealth of knowledge and a creative eye to every project I am a part of.
My journey as a logo designer in Key West is a vibrant tapestry woven from my deep-rooted love for the ocean and a lifelong passion for art; each design choice is a reflection of days spent by the water and the inspiration drawn from the ebb and flow of the tides. Growing up in Brant Rock, where my youth was filled with fishing adventures and creative pursuits, the ocean and beach town vibe influenced my artwork, eventually leading me to merge these two passions into a career that celebrates the beauty and spirit of the Florida Keys. Each logo I create is not just a design, but a heartfelt expression of the vibrant culture and natural wonders that surround me, inviting businesses to hook their customers with a unique visual identity that resonates with the charm of our island paradise.
FAQ and work process
Frequently asked questions and our work process
Step 01
Discovery meeting to game plan, figure out your needs and expectations.
Step 02
Research market competion and develop initial concept sketches.
Step 03
Bring sketch into design space and develop strong first concept designs. Present to client.
Step 04
Develop chosen design to final primary and secondary logos.
Step 05
Once final logo set is approved a logo bundle is created and made available on cloud based brand manager.
MY SERVICES
My Education and Skills
Adobe Illustrator
I use Illustrator on a daily basis!
Adobe InDesign
Used for multi-page design / prepress projects.
Adobe Photoshop
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Adobe Fresco
For sketching and illustration.
my weapons
My Every Day Tools
I’ve been a Mac guy since attending 6th quarter at The Art Institute of Ft. Lauderdale and haven’t looked back since. Adobe has always been a part of my workflow and I spend 80% of my days bouncing from Photoshop, to Illustrator, to InDesign… and on fun days I get to use Fresco on my iPad which is my favorite place to explore my creativity.
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- Adobe Fresco
- Apple, Mac, Mac!
Testimonials
Real Results For My Customers
"Made the process of rebranding our business very simple.."
I had a fantastic experience using Seth at Local Guy Design. He made the process of rebranding our business ...
"Absolutely out of this world"
I had the opportunity to work with Seth on a project (Geiger Key Marina, RV Park & Fish Camp) and his design was ...
"Professional, Talented and Efficient"
I just went through the concept design to finish process with Seth and couldn't be happier with all of it. He was recommended by ...
"Expert at Design"
These guys are an expert at design, great at giving artistic direction as well as putting that into action! Designed all of our beer brands ...