3rd Degree Charters

Eurika! That tricky “3RD” component can become an abstract fish, symbolizing deep connection to the ocean. The fish’s head is formed by the “D,” while the “3” becomes its tail, creating a unique and memorable visual. The eye of the fish is a subtle nod to the degree symbol, reinforcing the “3rd Degree” name while adding a touch of whimsy. In the slide above you can see where the idea sparked and a bit of the journey to final.

Here's the final logo lineup, ready to tackle anything! We created a primary logo and a secondary stacked version, designed to work seamlessly across websites, print materials, and merch. But here's the cool part: because that "3RD" icon is so strong, it anchors these different logo arrangements. Horizontal, stacked, badge – it's recognizable no matter what. Oh, and check out that tagline: "Key West Born - Ocean Raised." Pretty catchy, right? We'll be using those badges for social media and those sweet fishing shirts.

Paulie's a low-key guy, so we started with a base of cool grays – black, dark gray, and light gray – to reflect his style. But then we turned up the heat with a vibrant green and blue, inspired by the flashy colors of Mahi-Mahi and other tropical fish. That green also brings in the lush Key West foliage, while the blue echoes the endless sky and ocean. And of course, no Keys palette is complete without a crisp white, representing those classic boat hulls and the island's limestone rock.

Here's a look at some of the shirt graphic options we developed for 3rd Degree Charters. We aimed for a clean and versatile look, perfect for those warm Key West days. Using a single ink color keeps printing costs down, which is always a plus for our clients. And of course, we made sure to showcase that awesome tagline: 'Key West Born - Ocean Raised.

Updating fishing gear is a constant for charter captains, but how often do you get to brand a custom rod? Paulie wanted to add a touch of 3rd Degree style to his gear, so we created this eye-catching design by applying a DTF sticker, then sealed with a durable epoxy clear coat, ensuring it can withstand the wear and tear of those epic fishing battles.

Keeping your brand consistent across all platforms can be a real headache. That's why we create a dedicated, cloud-based library for all your brand assets. Logos, color palettes, fonts, guidelines – it's all there, organized and easy to access for your team, partners, or even that new printer you just hired. No more scrambling for the right file or wondering if you're using the correct logo version. It's brand consistency made simple!

A website is more than just a pretty face – it's a powerful tool for attracting customers and driving bookings. For 3rd Degree Charters, we created a site that showcases their expertise, highlights their unique offerings, and makes it easy for customers to get in touch. Paulie preferred a personal touch, so we focused on phone calls and form submissions, allowing him to connect with clients and help them choose the perfect trip.